Kuala Lumpur, May 28, 2019 – Today, adidas Running shares the impact of the $1 million raised in 2018 from Run For The Oceans, and announces that the global initiative will return once again on World Oceans Day, June 8, 2019 with the increased goal this year of raising $1.5 million to continue to invest in the education of future generations on the issue of marine plastic pollution.
In 2018, adidas created a global movement with Run For The Oceans,
uniting nearly one million runners from around the world and raising $1 million
for long-term partner Parley for the Oceans. To date, the money raised has
helped directly educate and empower 100,000 youth and their families who are
living in coastal areas affected by plastic pollution to take action as part of
the Parley Ocean School Program. The
partnership saw five million pairs of shoes created using recycled ocean
plastic in 2018 alone.
In 2019, adidas is upping the pace of change. The introduction of
the 2019 Parley range will see the company produce a landmark 11 million pairs
of shoes using upcycled marine plastic waste. The campaign this year will also
unite more runners in more locations than ever before to lace up and Run For
The Oceans in order to reach its increased goal of $1.5m. For every kilometer
completed between June 8 and 16, adidas will contribute $1 to Parley Ocean
School programs, with every dollar going towards the next phase of the
partnership with the development and launch of the Parley youth activist platform.
With the aim of engaging more young people than ever before and
inspiring long-term behavior change, the platform will host a digital
curriculum which equips schoolchildren with the skills, tools and knowledge
required to protect the planet’s oceans. It will also act as a digital space
where young people can come together, share ideas and gain access to events,
mentors, and tools. Sign-ups open for the Parley youth activist platform on
World Ocean Day (June 8), with the goal of bringing the Parley Ocean School
Program to a global level.
Through their partnership, adidas and Parley have intercepted vast
amounts of plastic waste from marine environments and coastal communities,
turning Ocean Plastic® into sportswear since 2015. Timed to coincide
with Run For The Oceans 2019, adidas introduces its Alphabounce+ Parley and a
full range of new sports apparel, ambitiously driving towards its 2024 goal of
eliminating the use of virgin polyester from all products.
The range is crafted from upcycled plastic waste delivering
eco-innovation and style without compromising on performance. Parley Pro-Dye
has also been used in the manufacturing process – it has the added aesthetic
effect of creating a unique material pattern in each piece. The Alphabounce+
Parley is designed with maximum support and comfort in mind, with tuned
forging, a welded lacing system and an optimized fit. The stylish and
sustainable apparel includes the men’s Parley 4KRFT Shorts and women’s Parley
Believe This Tight, both made from at least 75% upcycled plastic waste.
To join the movement and Run For The Oceans between June 8 and 16, runners worldwide can sign up and track their runs by joining the Run For The Oceans challenge via the Runtastic (Joyrun) app. For every kilometer run, adidas will contribute $1 to the Parley Ocean School (capped at $1.5 million). adidas will also host consumer events in New York, Barcelona and Shanghai. For more information and to sign up, visit adidas.com/runfortheoceans.